A passion project that turned into a business, Typical Bliss started out as a creative outlet to showcase hand knitted garment designs. During the pandemic, many people sought out hobbies that they could do in the comfort of their own home and fibre arts was one of them. I started making content to show off my skills and I progressed onto selling digital patterns, notions, and branded yarn. I created a community of knitters and built a social media platform of over 78k+ followers.

I took on this project by myself and I really enjoyed having freedom over what I was able to create. I created the brand identity, digital assets and products, and content while managing the website, all social media platforms and fulfillment duties. It was and is the biggest challenge of my life, but also my proudest accomplishment.